Free Crocs for Medical Professionals
Images of healthcare workers fighting fatigue and working round-the-clock to save patients have gone viral since the initial days of the coronavirus pandemic.
This was our first glimpse into the devastating effects of the global tragedy.
It also caught the attention of executives at Crocs, the globally renowned foam clogs brand when increasing numbers of frontline healthcare professionals began requesting crocs to help them work comfortably for long hours.
That was last year, and this year the company decided to revive its campaign once more.
The company recognized the efforts of the healthcare professionals engaged in pandemic services and rewarded them by providing free shoes.
This time, the company aims to donate more than 900,000 pairs of Crocs shoes.
This year, through May 14 the company started donating 10,000 pairs of shoes every day to healthcare workers through the Free Pair for Healthcare initiative.
Comfortable crocs for those who comfort us
Crocs plan to give away a pair of shoes from their Crocs at Work collection to frontline responders and healthcare workers actively engaged in pandemic control.
The initiative made double the impact this year as it came just in time for National Nurses Week. The healthcare professionals were only requested to sign up with Crocs online and get in a virtual line.
The company provided free crocs till the day’s allotment of 10,000 pairs was achieved.
Crocs have been a favorite of healthcare workers for a long time but the immense and taxing long hours only increased the demand for the comfortable signature clogs.
The company seized the opportunity to give back to its loyal customer base in their time of need.
In March 2020, Crocs announced a campaign to give away 10,000 pairs of shows every single day to healthcare professionals engaged in pandemic control.
First Free Pairs for Healthcare program by Crocs
In late March, the company started its 45-day “Free Pair for Healthcare” campaign and ended up donating an astonishing 860,000 pairs of Crocs (estimated to cost around US$ 40 million) to healthcare professionals not only in the US but also in Canada and across Europe.
Soon, images of grateful healthcare professionals in designer foam clogs began bursting across social media.
Almost every image was accompanied by a message of thanks and showed how helpful this initiative turned out to be.
The company designed the campaign to help as many people as possible by providing comfort when they needed it the most, said Adam Michaels, the chief digital officer at Crocs.
The company realized that this was the time to give back to a group of loyal customers who have been with the company for years.
The company decided to give away free crocs to frontline responders and healthcare professionals in the line of duty for the COVID pandemic was the best way to appreciate and acknowledge their efforts, added Michaels.
Crocs Inc. is among the hundreds of other renowned brands that are taking similar initiatives and appreciating the efforts of frontline healthcare workers who are engaged in combating the pandemic every day.