Free Crocs for Medical Professionals
Since the beginning of the coronavirus pandemic, images of healthcare workers fighting fatigue and working around the clock to save patients have gone viral.
This was our first glimpse into the devastating effects of the global tragedy.
It also caught the attention of executives at Crocs, the globally renowned foam clog brand, when increasing numbers of frontline healthcare professionals began requesting Crocs to help them work comfortably for long hours.
Crocs launched its “Free Pair for Healthcare” program in March 2020. The program has been ongoing with various phases rather than a singular annual revival.
The company recognized the efforts of the healthcare professionals engaged in pandemic services and rewarded them by providing free shoes.
Comfortable crocs for those who comfort us
Crocs plans to give away a pair of shoes from their Crocs at Work collection to frontline responders and healthcare workers actively engaged in pandemic control.
This year, the initiative had double the impact, coming just in time for National Nurses Week. The healthcare professionals were only asked to sign up with Crocs online and join a virtual line.
The company provided free Crocs till the day’s allotment of 10,000 pairs was achieved.
Free Crocs for Medical Professionals
Crocs have long been a favorite of healthcare workers, but the immense and taxing long hours have only increased the demand for comfortable signature clogs.
The company seized the opportunity to give back to its loyal customer base in their time of need.
While Crocs launched a campaign in 2020 to donate shoes to healthcare professionals, the commitment to donate 10,000 pairs daily was part of the initial offer.
First Free Pairs for Healthcare program by Crocs
Soon, images of grateful healthcare professionals in designer foam clogs began bursting across social media.
Almost every image was accompanied by a message of thanks and showed how helpful this initiative was.
Adam Michaels, Crocs’ chief digital officer, said the company designed the campaign to help as many people as possible by providing comfort when they needed it the most.
The company realized that now was the time to give back to a loyal customer base that had been with it for years.
Michaels added that the company decided to give away free Crocs to frontline responders and healthcare professionals in the line of duty during the COVID pandemic, which was the best way to appreciate and acknowledge their efforts.
Conclusion
Crocs Inc. is among hundreds of other renowned brands taking similar initiatives and appreciating the efforts of frontline healthcare workers combating the pandemic daily.
See Also
https://www.usatoday.com/story/money/
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